Fab Email Marketing & Merchandising

Leyna Chiang discovers new designers, develops exclusive collections, & determines revenue potential for Toys & Novelty, Adult, & Women's Accessories categories.

As a buyer and merchandiser, I discover new designers, develop exclusive collections, and determine assortment liability and revenue potential for the Toys & Novelty, Adult and Women's Accessories categories.


I familiarized myself with the Toys & Novelty, Adult, and Women's Accessories industries. I cultivated relationships with over 150 Toys & Novelty and Adult suppliers to join Fab’s e-commerce platform. In Q1, I increased the Adult Toys category revenue by 30%. In Q4 Holidays, Toys accounted for 20% of sales with less than 200 SKUs outperforming other categories’ SKU productivity. I worked closely with the creative and marketing team on the messaging and design of the email campaigns.

Founded in 2010, Fab is a NYC based e-commerce design-focused company, dedicated to helping customers discover fun and unique products.

Email Campaigns


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Other projects: 

© Leyna Chiang