Broady City x Fab
Leyna Chiang sourced and produced the first capsule collection for Broad City x Fab. Product categories included home, tech, toys, and women's accessories.
I manage the full product development and production cycle for companies like Fab.com
BROAD CITY X FAB
Within 2 months, I developed a roadmap and drove the development of the first licensed capsule collection for Comedy Central's hit TV show, Broad City. I ensured compliance and licensing standards were met. I also oversaw and managed the exclusive Broad City partnership with Bed, Bath & Beyond. The collection featured items from the home, tech, toys, jewelry and women's accessories categories.
Founded in 2010, Fab is a NYC based e-commerce design-focused company, dedicated to helping customers discover fun and unique products.
FEMINIST HERO THROW PILLOW
Design with the illustrations of cult artist, Mike Perry this exclusive throw pillows plays tribute to the feminist heros in our lives.
Yas Kween Pins & Patch Set
This pin and patch set features the classic "Yas Kween" patch, carpe dayum and 420-leaf pins, along with Broad City design showing the weirdest (and realist) sides of Abbi & Ilana.
Press & Features
Broad City x Fab Launch Party
Held at OPENHOUSE and the Nom Wah Tea Parlor in NYC.