Broady City x Fab

Leyna Chiang sourced and produced the first capsule collection for Broad City x Fab. Product categories included home, tech, toys, and women's accessories.

I manage the full product development and production cycle for companies like Fab.com

BROAD CITY X FAB

Within 2 months, I developed a roadmap and drove the development of the first licensed capsule collection for Comedy Central's hit TV show, Broad City. I ensured compliance and licensing standards were met. I also oversaw and managed the exclusive Broad City partnership with Bed, Bath & Beyond. The collection featured items from the home, tech, toys, jewelry and women's accessories categories.

Founded in 2010, Fab is a NYC based e-commerce design-focused company, dedicated to helping customers discover fun and unique products.

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FEMINIST HERO THROW PILLOW

Design with the illustrations of cult artist, Mike Perry this exclusive throw pillows plays tribute to the feminist heros in our lives.

FEMINIST HERO THROW PILLOW
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Yas Kween Pins & Patch Set

This pin and patch set features the classic "Yas Kween" patch, carpe dayum and 420-leaf pins, along with Broad City design showing the weirdest (and realist) sides of Abbi & Ilana.

Yas Kween Pins & Patch Set

Press & Features

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Broad City x Fab Launch Party

Held at OPENHOUSE and the Nom Wah Tea Parlor in NYC.

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Broad City x Fab Launch Party
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Other projects: 

© Leyna Chiang